Let’s work together
Take advantage of my business, coaching and blogging experience right now and book me for one-on-one blog coaching or mentoring.
Let me help you achieve your blogging goals.
You’ve come to the right place.
There’s plenty of blogging advice but does it work?
The internet and social media are littered with special offers and online courses all guaranteed to tell you all the things that you need to know and that you aren’t doing correctly. In a theme that is all too common, they will hook you in with a couple of highly sensational keywords that they absolutely know will touch a nerve.
“Grow your Instagram”, “How to grow your blog traffic in 30 days”, “Double your followers on Facebook”, “How to increase your blog traffic with Pinterest”, “How I made six-figures in a year” and so on it goes.
This is clickbait at its best. They are clever, catchy headlines, written by those who are already playing the game and have often been doing so for some time. They know how hard it is to break through in an online blogging world that is saturated with content.
Scratch beneath the surface of many, however, and you could just change the brand name on the front, and realise that you are reading exactly the same tips. There might be some pieces of information here or there that you haven’t heard of, but if you’ve been around for a while, it’s unlikely. If you are brand new to the blogging game, you will find some immediate benefit, but it won’t be sustainable.
Why don’t online courses always work?
Because the internet and the rules within which we are forced to play are constantly changing. It’s a dynamic world, where the large players like Google, Facebook, Instagram and Pinterest like to keep everyone on their toes. Often as a result of changes they make, bloggers also then need to make changes, meaning these cheat sheets and quick online courses are not always current. Or, they are too simplistic.
How often have you been intrigued by a headline, or even the hype surrounding a course and think to yourself, “This might be good for me”. Then, having shelled out good money for this course, you find five minutes into it that you actually know this stuff, or, it doesn’t dig deep enough to provide actionable methods that can actually make a difference.
What happens once you’ve done the “How to succeed on Pinterest” course and your traffic still hasn’t improved? What happens when Google changes the algorithm and moves your previously high ranking blog posts further down the list? Or, what happens when something like the Coronavirus hits and you watch as your hard work disappears as people panic and stop travelling?
Many of these courses are designed for quick wins and quick money and not for building a sustainable, earning future for those who sign up.
Most people in the blogging world simply don’t survive because it’s damn tough. It requires constant attention and hard work to work through all the difficult stuff.
Creating a blog is easy
Creating a blog is easy. Google the internet for “how to set up a blog” and the search results will be overflowing with the same information over and over again. Read them and you will think you are on easy street. How hard can it be to find a name, find a theme, find a web host and implement a few other high-level things? It’s at this point, that things start to get a whole lot trickier.
Developing and growing a blog is not so easy
Manage your way through setting up your theme and plugins, choosing the best host, understanding SEO and keywords, setting up the correct permalink structure and a good site hierarchy. If you’ve got this far, you’ll be on cloud nine. This blogging gig isn’t that hard after all. You start to write, even share on social media and join a thousand Facebook Groups that are again mentioned all over the web.
You invest so much time into your blog but months even years later, you haven’t made any traction in the online world. Pageviews are still low, affiliate sales are low, you can’t join advertising platforms because you just don’t drive enough traffic.
You are now in the blogging vortex. You’ve invested a lot of time and money to get this far, possibly sacrificing all kinds of other offers or even employment. But, you’re not sure that you have anything else to offer either. You are literally spinning your wheels and going nowhere. Sound familiar?
The cold hard fact here is that no course or quick win article is going to help you. You need to keep putting in just as much hard work, perhaps more than you have, but you need to direct your efforts differently. But what does that mean? This will mean something different for everyone. No two blogs are the same no matter how much they might look to be on the surface.
SEO is unique to each site and based on a myriad of factors, all of which you need to understand properly in order to be able to first analyse, then research, then implement. Google Analytics needs to be understood, implemented and reporting monitored. Where are your affiliate income sources actually coming from? Are you constantly producing new content but still have no idea about how to use keywords properly?
Are you updating old content and updating it in a way that is actually valuable? Or are you just fluffing around the edges? Do you understand the importance of a fast website, or keeping your themes up to date, or looking after the backend?
Do you procrastinate when you should be working? Do you lose focus or motivation? Do you keep looking for things to implement to avoid doing the things that matter most?
One of the key reasons for failing to take a blog to the next level is due to a lack of direction, motivation and just understanding what the next steps are.
Now’s the time to redirect your energy and effort and make your blog successful!
You need a blog coach
Let me make this clear from the outset. My one-on-one blog coaching and mentoring program is not a course! It is an individual program designed to help you where you need it the most.
Possible pain points
Blogging can be a really lonely and isolated world. When I’m not travelling, my world is my office and I don’t often leave, sitting here from early in the morning until night, and often sneaking back down after dinner. I work on my own a lot.
But, I’m driven and motivated by getting things done so I can work in this type of environment. Many others can’t, needing the input of others to keep their sanity. That’s why just having a chat with me about what you are trying to achieve, or what your challenges and issues are can help.
What you get with me is dedicated attention. I listen to whatever it is that you want to discuss about your blog.
Coaching and mentoring are whatever you want them to be. There is no set way of running each session. There are no real rules. Each session with me is fluid and will move wherever the questions take it. I can provide hands-on interaction and support at each session if this is what is required, or simply a chance to ask the questions you haven’t had time to find the answers for. You will also get homework based on the contents of the coaching session as part of the process for keeping you on track.
Are you too close to your blog to know where the issues are?
Would you like some impartial insight into how your blog is structured and where some quick wins might be?
Would you like to share your stories, challenges and dreams with someone who started their blog by themself and had to learn the hard way and now knows how to help you and stop you making the same mistakes?
Are you spinning your wheels and prepared to invest financially in your blog to take it to the next level?
Would you like to learn more from a professional business person with significant experience in leading, coaching and mentoring people?
Here’s what you receive from a one-on-one blog coaching session
⭐️ Professional, targetted conversation and coaching depending on your specific requirements
⭐️Checking in to gauge progress and keep you on track (package dependent)
⭐️Follow-up so that you stay accountable and actually do what you say you will do
My main focus is to listen to you and work through what your challenges are and what’s stopping you from achieving your goals. We’ll focus on what you are currently doing and what your goals are and whether those actions are working towards achieving them. We’ll look at ways to improve how you spend your time, ensuring your energy is being spent on the right tasks, not just the tasks you like.
The best things in life are neither free nor easy. If you are willing to work hard, listen, take advice, put the advice into action and invest in your blog and our coaching sessions, then this could be exactly what you need.
It is important to understand that there is no “one size fits all approach” and nor is this a quick win, get rich quick program. Ultimately the success depends on so many factors – your niche, competition, ability to write compelling content that ranks, your dedication to improving your business and so much more. It will also take time. It may take months, even longer, depending on the current level of your blog. The good thing is that everything you do to your blog can be measured, in time.
Here’s what you won’t get
I run several websites and an online business myself with plans to do more. I also travel a lot, so, I won’t be doing the work for you. (unless you want me too, but that’s a different scope) This is a coaching role. I will help you, talk to you, guide you, drive you, remind you, and do everything I can to keep you on track, but you need to commit to doing the work yourself
By the hour
Work at your pace when it suits you without being locked into an contract.
Our package gives you 5x hourly sessions to use when you want.
Here are some of the areas where I can help
STARTING A BLOG
Choose the right theme that will support your strategy, your content and be easy to customise and work with.
Find the best web host for your website. Sometimes cheapest isn’t best.
Set up your domain name.
Set up your blog structure correctly
Learn how to use WordPress Gutenberg & create a blog the way it should be set up from the start, saving you time, money and heartache in the long run. Includes establishment of navigation/hierarchy, category v pages v tags, permalink structure, how to work with images correctly and sitemaps.
SEO and keywords
Learn how to write for SEO and to do your own keyword research to ensure your content actually ranks. Learn how to utilise SEO titles and descriptions to maximum effect.
Social media setup & strategy.
Google Analytics and Google Search
Understanding your analytics and other reports to help you to drive traffic, monetise your website and understand where your time is and should be being spent.
Monetising your website
Learn how to make money from your site whether it be through advertising, sponsored posts, affiliate marketing, selling your own products or working with clients.
I can fill in all the blanks that the online guides don’t tell you!
I also have the following skills which complement the coaching process and keeping you on track.
Who would benefit the most from my blog coaching?
- New bloggers who are ready to create a site and want to do it correctly without making all the usual mistakes.
- Bloggers who have made some progress but have become stale or their site has stagnated.
- Hobby bloggers who have decided to monetise their site but need help to do so.
- Journalists who wish to set up a blog properly from the start or who want to take their hobby or portfolio blog to the next level.
- Existing businesses and professionals who need assistance in starting a blog to assist their core business. Time is money for these people and these clients want their sites set up quickly, efficiently and correctly.
Can I coach you?
Not everyone can work together. Years of coaching has taught me this. Success is driven not only by the exchange of information but by having trust, respect and confidence in each other.
Before I agree to coach anyone, a simple form must be completed so I can get to understand what it is you are trying to achieve and whether my skills match this. Or, if you’ve found me via a referral, we’ll have an email or phone chat.
I’ll send you an invoice for payment, and if at this stage you are wanting to proceed, you can make the payment and we’ll be ready to go.
If we are a good fit and I have the capacity in my schedule for additional coaching, I’ll be in touch.
Note: Amounts above are quoted in AUD. Calls will take place via Zoom.
Here’s what others have said about Kerri
Kerri is currently coaching clients from the creative writing industry, journalists, travel bloggers and photographers. The work covers initial blog set up, rebranding and creating new websites, remediating existing websites, SEO and keyword coaching along with backend and technical work.
When I first decided to put together my own remote Australia travel blog, I spent a lot of time trawling the interwebs trying to find out exactly what I needed to do. To say I was swamped with information was an understatement.
Trying to work out what was good information from bad was not an easy task. It was at this point that I saw that Kerri from Beer and Croissants was offering blog coaching. I had been a long time follower of her blog and travels around the world, so I got in touch.
After an initial consultation, we formulated a plan to get my blog up and running. From helping me with domain name acquisition and choosing the best WordPress theme, Kerri was there to help me out. Being more of a creative than a ‘techy’ person, it was great to know that there was someone there who had my back!
I’ve now launched my website, and I couldn’t be happier with the result. I’ve got a clean and easy to navigate website that also loads quickly. I even know about SEO and Google Analytics!
Thanks so much Kerri. I couldn’t have done it without you.
If you have any questions about how this blog coaching works, you can also send me an email at kerri[at]beerandcroissants.com. If any of the above packages don’t suit you, don’t worry, flexibility is at the heart of good business. Send me a message on your thoughts and we can discuss.
Otherwise, if you are all set to get started, just complete this form and I’ll be in touch.