Last updated 24 March 2020
Starting a blog
Are you looking to start a blog? If you are, you’ll be drawn to the internet where there are gazillion articles telling you how to do so. You’ll read them and you’ll instantly think, I can do this. Mostly, they will tell you the following:
✅ Choose a niche for your blog
✅ Create a name for your blog
✅ Buy a domain name
✅ Choose a hosting platform
✅ Choose a theme
✅ Choose a web host
✅ Choose a social sharing plugin
✅ Start creating content.
The majority of them will be simplistic, offering up limited options (if any) in each category, usually, because it is what or who they use and they are affiliated to them. So, if you click on their link and buy, they’ll get money from it. I have no issue with this at all, it’s how they are trying to earn an income. I have affiliate links on my website too.
You will then think, how easy is this? However, there is usually a lack of review, choice and questions and answers about what you should think about prior to making a selection. Choosing any of the above incorrectly could mean nothing but pain, trouble, lost time and even money in the long run.
Do you really know what is involved?
Unless you have developed a blog before, I honestly don’t believe you do.
Choosing the best web hosting plan
For example, a quick search of popular web hosting services will see Blue Host come up over and over again as the host of choice for bloggers. However, I can also tell you that the Facebook forums that are frequented by bloggers are littered with ongoing issues about this company with respect to service, helpdesk, speed, backups and so on.
Most of them have signed up and are desperately searching for feedback on better hosts to change over to, following their own painful experience. I too made that same mistake at the start, so I can honestly say I don’t recommend them.
This is also a case of the cheapest is not always best!
Choosing the best theme
Another example relates to themes. Mostly, themes are chosen for aesthetics first and functionality second. Themes look pretty on a demo site before you buy, but themes should also be assessed for speed and the amount of coding they have and the load they put on server demand.
They should be reviewed thoroughly to determine what they can provide and what you need. Most off the shelf themes have very limited developer support, and the moment you want to do something different, you’ll find you are on your own.
Starting a new blog is so much more than the basic steps noted at the top of the page. Every step has its own questions, issues and solutions. There is no one size fits all.
Set your blog up the right way
I am not a website developer so I am not going to create some fancy website for you. That’s not my skill base. What I’m good at is understanding how they work and what needs to be done to set one up correctly the first time. I have specific experience in working with WordPress sites, both Classic Editor and Gutenberg.
With a background in people leadership, coaching and mentoring, I’m able to sort through all the technical aspects of what you need to know and do and discuss this with you in a way that a non-technical person can understand.
I’m here to help you create a strategy that is simple, effective and as much as possible hassle-free. Most of this can be achieved by establishing your blog correctly in the first place.
I can help you with all of this plus more!
✅Initial website setup including developing your hierarchy (Pages V Categories V Tags and when / how to use them)
✅ Website layout and navigation
✅ Establishing your site’s Google Analytics and Google Search Console. As a qualified accountant with extensive business experience, I can help you understand what your analytics are saying about your site, and most importantly, how to use those analytics to improve your website’s traffic.
✅ Understanding SEO. The internet is competitive. There’s no point writing the best content in the world if no-one can find it. Understanding SEO is critical to your success.
✅ Writing for SEO
✅ CSS styling. Often themes don’t look exactly the way we would like them to. Formatting can be easily fixed in many cases through the addition of some code.
Ask for my rates
I don’t do pre-packaged plans for this kind of work. Blogging requirements are different person to person and packages are usually a one size fits all type of approach. Why pay for something you don’t need.
I charge an hourly rate that covers emails, conversations and physical work. All work is agreed upfront and a plan developed and signed off on before any work is completed.
Get in touch
You can email me at kerri[at]beerandcroissants.com for a chat, further information, to ask for our rates or to book in some work.
I look forward to hearing from you soon.
For more information on Kerri and the Beer and Croissants travel website, you might like to read these.
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